Adopting an online communication campaign ensures that the publicized news is always relevant, current and, cost effective as there aren’t any print or production delays. In addition, the success of such a campaign is easily measured by means of statistics, which can be set up to be readily available.
Online Newsletters – Online newsletters consist of a front end and a back end. The front end is the email, which is sent to your client’s inbox. It usually includes a teaser or small paragraph of three or more articles, which link to the back end (your website) where the full article can be read alongside the others.
Online newsflashes – An online newsflash is an email that will be sent to your database highlighting breaking news relating to your organization and/or its clientele. This speedy announcement ensures that the recipient hears your news as it happens instead of relying on the grapevine.
Online Invitations – Much like its printed counterpart, the online invitation is sent directly to the prospective delegate or client. The added benefit of an immediate electronic response link is immeasurable as part of the registration process. Online invitations are quick and cost effective.
